About the project

Elite women of the new age have high requirements, independent aesthetic ability. They are not rigid, but concise. Clothing is the expression of a woman's attitude, self but not rebel, simple but not monotonous, delicate but not delicate. "Ez"combines attitude and form to formulate style paradigms belonging to Elite women. Sensing the charm of the rules, guarding their nature, without trying to express it. "Ez" standardizes the scale of clothing and creates the way of beauty. The woven thread runs through the frame of "Ez" to embody the connotation. "Rules first, then content", it highlights the charm of elite women.

Deliverables

Brand Identity
Brand Guidelines
Web Design
Photo Retouching